We’d all agree that individuals are on their phones “all the time.” But what does that look like in minutes and hours? Just how much time do folks spend on their mobile phones in 2017?
Fortunately, there’s been a lot of investigation done on this not too long ago. We’ll share that study beneath, and provide you with a breakdown on what it suggests for our day-to-day lives.
So, how much time do people invest on their mobile phones in 2017? Let’s dig in!
Where’d we get all this information?
We’ll hyperlink to absolutely everyone as we reference their operate, but we integrated investigation from market titans like:
• comScore
• Nielsen
• SmartInsights
• eMarketer
• MediaKix
• Pew Study Center
• and additional
Our objective with this report was not to prove a point, but to determine what individuals are truly doing, then to know its practical application. We hope you love it!
Just how much time do individuals devote on their mobile phones in 2017?
The easy answer is “over four hours per day.”
In line with comScore’s 2017 Cross Platform Future in Concentrate report, the typical American adult (18+) spends two hours, 51 minutes on their smartphone every single day.
That’s about 86 hours a month! This may be a record, but development has certainly flattened out more than the final year-and-a-half.
Connected: How A lot of Texts Do People today Send Every Day?
We’re spending far more time involved in digital media all round, but less of that time on desktop and laptop computer systems. Mobile now accounts for about 65% of total digital media consumption.
As you may think about, college-age adults (18-24) spend substantially additional time on mobile phones than older demographics.
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eMarketer also released a study in 2016 that offers a drastically different answer. Their mobile study report shows total time spent by mobile users as 4 hours, five minutes per day.
Their study does also contain tablet customers, and only consists of active mobile device customers, both of which could account for the more-than-hour per day difference.
The study leaves room for potential overlap among customers who may well multi-task between a smartphone and tablet, too. Even though tablet usage accounts for roughly 15% of total mobile time, tablet customers could still skew the numbers.
One more study, carried out by Flurry, shows U.S. customers really invest more than five hours per day on mobile devices! About 86% of that time was taken up by smartphones, which means we invest about 4 hours, 15 minutes on our mobile phones every single day.
Flurry’s study aligns much more closely with eMarketer’s study, leaving comScore’s analysis out on the edge.
Flurry and eMarketer’s reports also coincide additional closely with previous research, which has shown we commit about four hours, 40 minutes on our mobile phones just about every day.
It is tough to pin down an precise figure for just how much time folks invest on their mobile phones in 2017, but the simple answer is “over four hours per day.”
What are we carrying out on our phones?
Anything!
We use our mobile phones for entertainment, to connect with friends and colleagues, to stay informed, to shop, and for just about all the things else!
At the least 81% of American adults now own a smartphone, and these devices have turn into an integral part of each our work and personal lives.
Here’s what that looks like in hours and minutes.
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Social Networking
Based on MediaKix, we spend an average of 1 hour, 56 minutes on the best 5 social media platforms alone. The major 5 getting (by usage):
1. YouTube
two. Facebook
3. Snapchat
four. Instagram
five. Twitter
And according to comScore’s 2017 Future in Focus report, 66% of that time takes place on smartphones. (Only 21% of social media time takes spot on a desktop.)
Though this doesn’t involve web pages like Pinterest, LinkedIn, and also other heavy hitters, it indicates we spend about 1 hour, 16 minutes per day engaging with all the best 5 social media platforms on our phones.
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